Make your Marbella holiday rental stand out from the crowd
How to make your Marbella holiday rental stand out from the crowd
Introduction to Marbella holiday rental properties
For people thinking of joining the property rental business, Holiday rentals could be the best investment of their lives. Therefore standing out from the crowd is a major consideration in order to be successful.
There are so many people in the business of renting out their property for holidays these days, and that indicates that competition is rife out there especially in the Costa del Sol. So how do you make your Marbella holiday rental stand out from the rest in order to attract your customers? The following are some tips that you can use.
1.You need to identify who your market is
Definition of your market is very crucial, and appealing to many people might not get you more bookings since when you try to appeal to everyone you may be appealing to no one. This kind of technique may work during your high season but it’s very important that you also target to travellers who you can reach during offseason.
Therefore what you will need to do is to assess the number of people visiting your area and their reasons for their visit in order to capture their attention. For example, if your holiday rental is near the sea and mountains like this penthouse near to Puerto Banus you can figure out what’s best in order to cater for families that like a beach holiday or those that like to go hiking in the mountains.
Say your property is closer to theme parks, water parks or other attractions that are interesting for families with children, then you should make sure your property is child friendly, add some plush toys in the rooms, supply bedding that is suitable for children and try to find some discount vouchers for the entry to these attractions.
2. Offer above and beyond
After defining who your market is, you will need to figure out the needs and desires of your guests. You can do some research and carry out questionnaires in order to get relevant information. Once your guests have arrived you can ask them what they need and what you can do to make their stay even better.
Nowadays there are increased expectations for guests since they want something luxurious, the quality may need to be more than what they get offered at home. You should include amenities that you think your guest won’t have access to in their own home to in order to get more bookings. This for example of a Domotic system, Jacuzzi, Subscriptions to Netflox or other movie library sites, super fast internet or even a massage chair!
3. Highlight your unique selling proposition
Once you have identified your market and the needs and wants of your guests, it’s also important to look at the services you are offering. How different are they from the many rentals within your area? Make it more special and unique than them in order to get many bookings.
You might be one of 100 apartments for rent at the beach side, but do they all have that amazing view like yours? What about the furniture? Is yours modern & contemporary, are your beds softer? Do you have a whirlpool? There’s many small things that you might take for granted but that are not offered by any of the other properties, so make the most of it!
4. Help your guests
You should be generous to your guests when it comes to giving them information about your holiday rentals. You should have more tips in your listing indicating where to go and what to do. Also, have email templates which are highly detailed just to ready yourself for frequently asked questions and offer great help when talking to guests.
Then you should have a “welcome pack” waiting for them when they arrive. This pack could include a map of the area, some information about things to do, perhaps some discount vouchers for local attractions, magazines and a list of important phone numbers. This way, your guests will feel straight at home and will have lots to do while they are staying with you.
5. Get reviews
When your guests have finished with their holiday, follow up with a thank you email and ask them to write a review about their stay on review sites such as Tripadvisor or on your Facebook page (if you have one) or just send you a review per email that you can publish on your website or on your listing in various portals.
Reviews are a must these days, and you will see how effective they are in the decision making of your clients.
6. Join a reputable Estate Agency
Some of you might not want to get involved in the actual paperwork that accompanies holiday rentals. Therefore you should look for a reputable estate agent that specialises in this industry. They will know exactly how to market your property, will most likely already have an existing database of people looking for holiday rentals and they will take the strain of legalities off your hands since they are already up to date on the Andalucia Holiday Rental Regulations. Furthermore, many estate agents also offer management, meaning you don’t even have to worry about the cleaning!
DB Marbella is one such agency that can look after everything for you, so you don’t have to worry. We have a dedicated Rentals Agent looking after all our Marbella holiday rental properties and we have an extensive database of clients currently looking for holiday rents. We have a tried and tested marketing strategy to make the most out of your property plus, our fees are reasonable and affordable.
You can schedule a free no obligation meeting with one of our agents to learn about the options and find out what kind of return you can make on your property when it comes to your Marbella holiday rental.